Lead
I was tasked with designing the 2015 Annual Report for the National Council of Examiners for Engineering and Surveying (NCEES). This year's theme was 'Lead with purpose.'
The idea of moving forward, and acquiring the means of progression with an initiative, can garner a myriad of results from a multitude of directions. Leading with a purpose is key to NCEES’ mission to support the professions and build relationships to ensure protection of valued ideals, robust living, and to safeguard the welfare of the public.
This year’s annual report seeks to convey the way NCEES' global audience supports the organization, and illustrate the importance that the whole is greater than the sum of its parts; one unit plus one unit plus one unit, and so the 90's kid in me took inspiration from Lite-Brites. In a universe ruled by mathematical law, the concept embodies the truth that there is a main basis for everything in existence. Just like there is a foundation in every formation of nature and creation, the audience is NCEES’ fundamental cornerstone.
The cover design employs an abstracted form of Phi, the symbol of the Golden Ratio. The form is multidirectional, signifying NCEES' presence across multiple disciplines within a worldwide congregation.
I collaborated with Keown Films again to produce an animated short that featured on the annual report website as an intro sequence.
The reports were printed with a UV coating over the letterforms for a subtle contrast.
